What is Adobe Experience Manager?

 Today's customers are more savvy, more demanding, and more empowered than ever before.

Enterprises need to incorporate relevant content that is engaging to attract and retain customers

Each interaction is optimized. Using Adobe Experience Manager (AEM), you can build websites and all their complementing applications, including mobile apps, paperless forms, and online communities.

This system helps professionals manage all of their marketing content and assets, then deliver them to the right person at the right time. A single platform houses and provides access to all the strategic components you need for successful marketing (web, mobile, email, print, social, and community). With AEM's user-friendly interfaces and built-in features, customers can get what they want faster and easier.

Authoring within AEM

Using AEM, non-technical marketers can build engaging pages quickly and easily. An enterprise's digital assets (images, videos, articles, project descriptions, etc.) Management and editing any part of a site is easy with intuitive tools. AEM incorporates a WYSIWYG (What you see is what you get) system that allows for real-time previews of what your customers will see on their own desktops, mobile devices, and tablets. Integrated workflows connect Adobe Creative Cloud to AEM, allowing users to seamlessly move items from the creative process into a campaign. Setting up a review and approval process that involves only those who need to contribute saves time and unnecessary delays. With AEM, you can deploy rich media across multiple touchpoints using a single interface. The takeaway? Marketers can create and deliver cool stuff without having to rely on IT.

Manage Your Data More Effectively

In today's marketing world, managing multiple sites, maintaining a digital asset inventory, engaging with online communities, and overseeing copious amounts of data are all part of the job. Through a variety of tools that integrate with each other, AEM simplifies this complex environment and enables marketers to control all of these pieces from one place. You need to optimize your site for all the ways your customers view you, like on a laptop, an iPhone, or a Kindle. It's easy to control all of these endpoints and ensure consistency with AEM's single interface.

I would like you to take a moment to think about how many digital assets your company has. A digital asset can be an image, a video, a written document, an audio file, a presentation, a spreadsheet, etc. Have you ever found yourself in a situation where you needed a specific asset, but you were unable to locate it? In addition, AEM can tag, catalog, and organize all of these items so that they are ready and available at the very moment you need them. AEM doesn't just help you manage your internal assets. It has an entire library of tools that allow you to better track and more effectively use your external communications, like social media, too. Online communities are growing so fast and are so popular that, in some cases, people are more in tune with social media than their human counterparts.

Through AEM, you can foster communication with these groups and leverage the information and experiences they share. People tend to value what they hear from a community member more than from an enterprise itself. With AEM, you are able to take advantage of that to your advantage.

As a message provider, you need to ensure that your message reaches your target market on time and on target. Change is unavoidable in the digital age, and it is not only an essential part of staying fresh and relevant, but it is also expected. Using Adobe Experience Manager, you will be able to update all of your customer touchpoints with a single click. It is possible for a single person to publish new assets across multiple channels at the same time. The updates were implemented in a fraction of the time that it previously took an entire IT department to do the same thing. Even though the world is more connected than ever, the need to develop customized sites for different global regions is imperative. Through AEM, users in different countries can access the same digital media and customize it to their region, delivering your brand experience around the world. It is possible to ensure that content is not only language-specific, but also understandable with 'humanized' translation tools.